Menopause can affect the skin, hair and body, as well as a client’s confidence and emotional wellbeing. By listening without judgement, understanding common menopausal concerns and offering personalised advice, beauty therapists can create supportive environment, perfect for building relationships with menopausal clients.
Building Relationships With Menopausal Clients
With Menopause Awareness Month and World Menopause Day taking place in October, it can be easy to save the conversation until then. However, menopause issues should be highlighted all year long. Open discussion and better education can help to remove the stigma surrounding menopause, while allowing therapists to support their clients with greater understanding and confidence.
We asked SkinBase Therapists to share their top tips for building strong, lasting relationships with menopausal clients.
Become a Skinbase™ Therapist
Request further information
Why Is It Important to Understand Menopausal Clients?
Menopause is a different experience for every woman. Hormonal changes can affect the skin and hair, while symptoms may also influence confidence, comfort and emotional wellbeing. Some clients may experience changes such as:
- Increased skin dryness or sensitivity
- A loss of firmness or elasticity
- Changes in skin texture
- Increased facial hair
- Changes to body shape
- Reduced confidence in their appearance
For therapists, understanding these concerns is not simply about recommending a treatment. It is about listening carefully, managing expectations and helping each client feel comfortable discussing what they are experiencing.
Top Tips for Building Relationships With Menopausal Clients
Listen and Allow Clients to Feel Heard
Grainne, Devoe Beauty Clinic
Grainne believes patience and understanding are essential when supporting menopausal clients. Many women going through menopause feel overlooked or unheard, so giving them the time and space to talk can make a meaningful difference.
“Every day I hear how they feel they can relate to me (age 50+) as I have a true understanding of what they are going through, so one of my advantages in building the relationship is definitely my age. I know this can’t be helped with younger therapists, so I think being knowledgeable about menopausal skin will be extremely important. Take the time to listen, explain and not rush your clients out the door. This will ensure your clients feel comfortable and more likely to return.”
You do not need to have experienced menopause yourself to offer valuable support. Knowledge, empathy and an unhurried consultation can help clients feel understood and build trust over time.
Learn How Menopause Can Affect the Skin and Body
Theresa, Moorlands Beauty
Theresa recommends learning about the different concerns clients may experience during menopause. Understanding these changes can help you approach consultations confidently and recommend treatments based on the client’s individual needs.
“Understand how the menopause can affect their skin, including facial hair growth or body concerns. I have found that trust needs to be built with menopausal clients, so confidence and a thorough understanding about their issues and other symptoms all helps.”
Avoid assuming that every menopausal client will have the same concerns. Ask open questions, listen to what they would like to improve and explain suitable treatment options clearly.
Create a Safe Space for Honest Conversations
Kerry, The Medworth Laser Clinic
Kerry highlights the importance of creating an environment where clients feel able to speak openly.
“When building relationships with menopausal clients, one of the most important things for clients is to be heard, then we can move forward from there! It’s such an on-trend topic at the moment and people are getting braver at discussing their issues so we need to make the most of it with what we can offer them, whether it’s our fabulous and practical SkinBase treatments, or an ear, a kind word and a safe space.”
Sometimes, listening is just as valuable as the treatment itself. A warm welcome, a private consultation and a sensitive approach can reassure clients that their concerns will be taken seriously.
How Can Therapists Better Support Menopausal Clients?
Building relationships with menopausal clients starts with a few simple principles:
Keep Your Knowledge Up to Date
Learn about the ways menopause may affect the body and emotional wellbeing. This will help you discuss concerns sensitively and make appropriate recommendations within your professional scope.
Personalise Every Consultation
Ask the client what has changed, how their skin currently feels and what they would like to achieve. Focus on their priorities rather than making assumptions based on age or life stage.
Explain Treatments Clearly
Talk clients through what a treatment involves, why you are recommending it and what they may realistically expect. Clear, honest advice helps clients make informed decisions and builds long-term trust.
Be Sensitive With Your Language
Avoid language that makes natural changes sound like flaws that must be “fixed”. Instead, focus on supporting skin health, comfort and confidence.
Supporting Skin and Confidence Through Menopause
Menopausal clients are not only choosing a treatment; they are choosing a therapist they can trust. By combining knowledge with patience, empathy and personalised care, you can create an experience that supports both their skin and their confidence. When clients feel listened to and understood, they are more likely to feel comfortable returning to you throughout this changing stage of life.
